
2013 Q&A with ContextMedia's/Outcome Health's Shradha Agarwal and Steve Svec
"When we opened the New York office, it felt like we were building a startup within a startup, having to build a culture again — hiring the right people, then getting them to understand and buy into and embody the culture we have in Chicago. We wanted everyone to feel a part of one family and not to sort of be associated with the more important part or the less important part. ... "